Old-Fashioned Cold Compress or Wet Cloth Headache Remedy Replaced by New HeadCoolie(TM)

PRESS RELEASE
Dec. 7, 2011, 8:58 a.m.

BOSTON, MA, Dec 07, 2011 (MARKETWIRE via COMTEX) -- "Mommy, my head hurts!" will soon be heard everywhere as the cold and flu season kicks in. The Center for Disease Control's current recommendation for treating a fever at home without medication is "... put a cool, damp washcloth on their forehead...." ( http://www.cdc.gov/flu/homecare/treatfever.htm ) This year, however, smart moms will bring instant, non-prescription therapeutic relief to their young cold, flu and headache sufferers by using the new HeadCoolie(TM) -- http://www.headcoolie.com -- the modern replacement for cold compresses or wet cloths.

e headband designed to provide children and adults non-chemical, non-prescription therapeutic relief for fever symptoms and headaches of all kinds, including migraines. In a study published by the Archives of Family Medicine, head wraps like the HeadCoolie(TM), providing extra-cranial pressure coupled with heat or cold to treat headaches, were shown to alleviate migraine and tension headache pain in 87% of patients. According to the National Headache Foundation, over 45 million Americans suffer from chronic, recurring headaches and of these, 28 million suffer from migraines. About 20% of children and adolescents also have significant headaches. This number increases substantially during flu season.

Holly A. Ruma, President of IPC Medical Corp. explained, "For hundreds of years, placing a cold cloth on the forehead has been a preferred home remedy for relieving the pain and discomfort of fevers and headaches in children and adults. HeadCoolie(TM) brings headache relief into the 21st century by making it more comfortable, more convenient -- and most importantly -- more effective than anything else available today."

HeadCoolie(TM) At-A-Glance

HeadCoolie(TM) is an adjustable neoprene cooling headband with an internal pocket holding a proprietary lightweight, reusable cooling insert. Available in blue or pink, HeadCoolie(TM) wraps comfortably around the wearer's head, delivering soothing, consistent pressure gently compressing blood vessels to help relieve the discomfort and pain of fevers and headaches, including migraines. HeadCoolie's(TM) insulating material allows it to retain cold longer than a traditional cold pack and its adjustable strap and Velcro closure keep it comfortably in place allowing the wearer to move about freely. HeadCoolie(TM) is made in America and available through select pediatrician and physicians offices or directly via the consumer web site, www.headcoolie.com .